Manitoba Pulse & Soybean Growers
Directed and funded by producers, MPSG exists to advance all phases of the provincial pulse and soybean crop-growing industry.
A long-running website with 700+ pages and posts was modernized, reorganized, and rebuilt on the latest version of WordPress using the block editor.
Alongside a focused content edit to remove outdated clutter, we introduced a per-crop tagging system and a powerful, filter-based search experience—making it dramatically easier for farmers to find timely, relevant information.
Restructured for clarity
With hundreds of legacy pages accumulated over years, the site needed more than a redesign—it needed a rethink.
We conducted a content edit that removed non-relevant material, reduced clutter for visitors, and made the remaining information easier to navigate and manage for content editors.
Smarter discovery with crop tags and filters
Visitors can now narrow search results by crop, date range, website section, or subject keyword—making targeted research and seasonal lookup far more efficient.
Growing Guides & Production Tools
Practical, field-ready content organized for farmers: guides, topic resources, videos, and updates.
Reports database with detailed filters
A filter-first browsing experience makes research findings easier to access and compare.
Visitors can quickly narrow results by crop, location, year, and trial type—reducing time spent digging through PDFs and helping users get to the most relevant trials and outcomes faster.
A refreshed visual identity, consistent across channels
We refreshed the site’s visual identity to match the organization’s recently updated print publication.
Custom crop-type icons help filter and tag content.
Our Work
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Pulse Insider
Pulse Insider A visual system for Pulse Canada’s new email newsletter that extends their existing brand into a consistent, recognizable template. Working within established branding,…
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Manitoba Pulse & Soybean Growers
Manitoba Pulse & Soybean Growers Directed and funded by producers, MPSG exists to advance all phases of the provincial pulse and soybean crop-growing industry. A…